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About Us

Our Story

Founded in Jeddah by coffee enthusiasts, Pure Coffee is dedicated to sustainable growth and transparent partnerships, aiming to enhance coffee quality worldwide through ethically sourced, superior beans.

orange and red round fruits on black round tray

Our Mission

At Pure Coffee, our mission is to create sustainable growth for coffee farmers worldwide while delivering the finest, ethically sourced specialty coffee to consumers globally.

photography of brown sock lot

Our Vision

Our vision is to be the global leader in sustainable coffee production and distribution, connecting a community of ethically driven businesses and individuals.

Our Promise

  • Sustainability: Our farmers utilize environmentally sound practices to produce coffee that supports ecological health and sustainable business growth.
  • Transparency: We believe in full visibility from farm to cup. Our customers and partners have access to the entire supply chain, ensuring trust and accountability.
  • Partnerships: We build strong relationships with farmers, businesses, and customers, ensuring mutual benefits to all involved.


row of bean sprout